Good things come to those who watch CBS This Morning Show. Our latest designer out of Pittsburgh, Terry Jolo discovered Nineteenth Amendment during our June segment and, after graduating from the Art Institute of Pittsburgh in 2012, has been working tirelessly with her team to launch her brand – just recently opening her own retail location in Philadelphia. A label that has managed to accomplish so much so quickly, we are excited to see the progress of both her design aesthetic and business. Her namesake label, Terry Jolo Brand is dedicated to bringing quality and fit garment to her audience. We chat with Terry about the importance of your identity in your design and staying true to that in all your design work.
1. How and why did you start designing?
I started designing in high school after taking my first sewing class. I design because I love bring my ideas to life.
2. What is your biggest hurdle building a brand today?
Biggest hurdle is understanding your customers and getting them to understand you as a new designer.
3. What do you think about fashion today?
I feel like fashion has lost its identity. Anything can be consider fashionable. People are not looking at creativity or quality anymore – they are looking for what can be made quicker and cheaper.
4. What is your fashion philosophy?
My philosophy is to stay true to myself and my design.
5. Where do you go and what do you do for inspiration?
My inspiration comes from many places. Sometimes it comes from a movies, what someone is wearing to an event, different lifestyles I observe, my travels, my background, and sometimes ideas that just come out nowhere. (We call that designers’ luck)
6. Any tips and tricks of the trade?
There isn’t a trick to this trade; however, to be in this business, you must have some type of technical education. You have to understand basic garment fit and construction. You have to know how patterning works and how to identify problems when creating a garment. To have a brand, you must to also have some business management education.
When designing, you just have to stay true to yourself and your designs. Whatever you design, make sure that it’s coming from your heart and it’s a part of your identity. Always know that not everything you create will be a hit, some will love it and some will not and that doesn’t make you a bad designer.
What do you think of Terry’s designs? Check out her Virtual Studio to leave comments and shop her first Nineteenth Amendment line.