Have you been watching the Disney Designer Challenge x Otis Frozen series (binge it here)? Like all things Disney the true magic happens behind the scenes, from designers sketching, to a full day of judging pitches, and lots of hard work bringing the winning products to life and into your closet. Here’s the inside scoop on what you didn’t see in the making of the Disney Design Challenge magical designs.
All great designs start with a vision and as we saw in the first three episodes the student fashion design students from Otis College of Art and Design had no lack of inspiration to draw their inspiration from. Between street style inspo gathering on the boardwalk of Venice Beach to watching a custom presentation from Frozen’s art director Mike Giamo the students in Professor Jill Hagashi Zeleznik’s class spent a lot of time honing in on their vision and translating it into wearable, on-trend fashion. Here’s a close up of some of the students’ fashion sketches.
The hardest part of any creative process is refining and for the Disney Design Challenge this meant bringing in a panel of expert judges to review the final collections to determine which pieces would be brought to life and sold exclusively on NineteenthAmendment.com. Our CoFounder & CEO Amanda Curtis flew out to LA to participate on the judge’s panel with Shelby Chambers Editor of Disney Style, Luis Fernandez SVP of Creative at DCPI, and Heather Laing-Obstbaum VP of Design and Product Development at DCPI. Though post production the judging portion was edited down from five hours to less than five minutes, each student was given a full half hour to share their design inspiration, customer profiles, fabric selections, and full collection and they were each given an individual critique by each of the four judges.
Once the winning collections were selected (congratulations Alice Xuan, Minji Park, and Jinny Song!) brand and manufacturing partner Brooklyn Apparel Collective reviewed each collection and determined which pieces they would bring to life. Product development is a critical part of the process and Anjali Soares Martelli and Tyler Rowe did an amazing job of interpreting the designs, sourcing fabrication, and making in the US the final products you can now purchase and have made for you on demand in the USA (shop the collections here!).
Great fashion does not happen in a vacuum and the final step of the process is merchandising the looks and making the total vision come to life. The amazing crew at Bollare worked with models Britt Rafuson, Taylor King, and Anders Davis from NewMark Models, talented photographer Megan Taylor, makeup artist Celina Rodrigues, and hair stylist Heather Rose Harris on a downtown LA rooftop photoshoot.
See all the behind-the-scenes photos from the shoot below.
So, now that you have the behind the scenes glimpse into all of the hard work and fashion magic that happened to make student designers’ dreams a reality what do you think of the final product? Let us know by commenting on each designers’ line!