February 12th was epic. Over the course of six hours, our dedicated team pulled off the impossible – the first live-streamed, sustainable, independent runway show at New York Fashion Week. Designer brand Bohn Jsell Collections put on a packed event at an intimate Garment District venue – Industry Cooperative – where attendees, virtual and in-person, got to experience and shop the launch of their latest line – “I Am Mystic.

Inspired by a desire to make clothing that all women can feel confident in, designer John Bell drew his inspiration from an old world icon every woman would recognize – Disney’s ultimate gypsy Esmeralda. After applying some more mature touches like belted straps and heavy fringe detail, John emerged with looks that make the grown-up Disney Princess in all of us swoon.

Get a glimpse behind the scenes below and let us know what you think of the collection by commenting on the line or leaving a message below!

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See BTS photos below!