2017 took Nineteenth Amendment and our designers on a journey. In a post-election world with headlines of retail’s ever changing landscape, we made some of the biggest moments happen. From launching the first “see now, buy now, make now” NYFW runway show to our first inventory-free solo pop up, we explored new partnerships, launched new designer categories, and made even more happy Amenders. Over 50 collection launches, 85 videos, and 2K+ pieces of content later, check out just some of the highlights of 2017 and as always thank you for joining us on this journey #forfashion!
What does it look like when one co-founder challenges the other co-founder to a design challenge of the ages? Watch Amanda Curtis design and launch a collection in two months on in the Nineteenth Amendment #DesignerChallenge series from sketch to launch to production.
See Now, Buy Now, Make Now – LIVE
Nineteenth Amendment took the NYFW runway experience to the next level with Bohn Jsell Collections and Microsoft Surface. Over 500,000 people from all over the USA tuned in to watch and shop the “I Am Mystic Collection” straight from the Manhattan runway. Like all purchases on Nineteenth Amendment, the pieces were all made on-demand in the USA bringing a new evolution to the ‘See Now, Buy Now” movement. Check out the runway and recap here.
Connoisseurs of Cool
We designed digital brands of the future at Liquid Art House with special guests Neha Gandhi of Love Playing Dress Up and Jess Garbarino of Brunswick Park. Watch the panel here.
Have Fashion, Will Travel
Joining the ranks of Philip Lim, and Etro, our Nineteenth Amendment designers were given the opportunity to dress the cast of Brooklyn’s Loft Opera for their spring showing of Otello. See which designs hit the high notes on stage! Nineteenth Amendment designer fashion represented the future of smart fashion and walked the runway at Harvard University’s annual fashion show. Spot the smart fashion looks here.
May is for Mothers
In May we launched Maternity! After being approached by Amal Clooney’s stylist post-pregnancy announcement, we had some of our top designer create pieces for Amal and for sale on Nineteenth Amendment. With the news, we launched a new “Maternity” badge which allows shoppers to shop by clothing that can by worn as maternity wear. Check out some of the pieces here.
Heads down, Hangers out!
June was stacked with over 56 designer meetings. We were so busy, we barely had time to plan our first sample sale at Grand Central Tech! Thanks to all of you that stopped by :).
Moving on up!
Literally, we moved offices to the 16th floor of Build Grand Central where we were able to launch our new Stylist Closet program where stylists, press, and bloggers can pull pieces in a one-stop-shop for shoots and other events. Want to learn more? See how our designers are benefitting from the closet.
There’s nothing like partnering with the largest brand in the world to make independent, designer fashion come to life! In partnership with Disney and Otis College of Fashion student designers took inspiration from the movie Frozen and created made in the USA street style collections! Read more about this historic and magical collaboration.
Make It NYFW!
All designers dream about launching collections at NY Fashion Week, but what does it really mean to ‘make it’ at fashion week and beyond? We teamed up with Microsoft to find out from former Dean of Parsons Simon Collins and VR fashion tech founder Neha Singh what ‘making it’ means in 2017. Watch the fireside chat held at Microsoft Fifth Avenue here. Our designers also dressed the cast of Exquisite Corpse Company’s interactive play “A Ribbon About A Bomb”. Check out the ensembles here.
Experts weigh in!
Editor-in-Chief of Elle Magazine and long time Project Runway Judge Nina Garcia hosted a contest for Nineteenth Amendment brands. Designers from around the world submitted their looks for Nina’s expert opinion. Which ones made the cut? Find out here. On the designer side, buyer expert Katja Noschis Delaloye joined us for a fireside chat to give brands the best hints when dealing with buyers.
Nineteenth Amendment cofounders Gemma Sole and Amanda Curtis were named influencers on the National Retail Federation’s prestigious list of 25 People Shaping Retail’s Future. They couldn’t do it without all of your support and for that they’re saying, “Thank you Amenders, here’s our gift to you!”
Our Inventory-less Pop Up!
We hosted our first solo pop up store on Newbury St. in Boston. Twelve Nineteenth Amendment designer brands participated, including six new accessories brands from Puerto Rico! Alongside Boston’s first inventory-less retail experience we hosted events such as a Wonder Women female entrepreneurship panel, Blogger and Brand mixer sponsored by J.P. Lick’s Ice Cream, and a VIP and Press Party sponsored by Artifact Cider.
What’s in store for 2018? A just announced partnership with the Council of Fashion Designers of America to start and of course more amazing fashion and brands launching weekly on NineteenthAmendment.com! Be the first to know: