At Nineteenth Amendment, we believe your editorials are one of the most powerful assets to sell your brand and more importantly your product. That’s why we’ve made a list of helpful tips to get the most out of these hard working assets.
1. Start with a concept (and share it)
Your images can and should tell the brand story story behind your garments as well as give the consumer a better idea of your inspiration above and beyond your inspiration images and videos. For example, one of our designer’s Meghan Hughes was inspired by 1960s style with a touch of western and futurism influence, which lead to the development of an amazing executed Barbarella themed shoot with Hive Studio.
Pro-Tip: Develop a mood board for your shoot (we love Pinterest) and share if with your collaborators before shooting so everyone is on the same page.
2. One model, many looks
Make sure you have a model that works and can transform herself into any archetype. Once you find your favorite model, hold onto her/him tight! Experiment with makeup and lighting to give a fresh face to your brand. For example, meet Germaine (below). She’s a Nineteenth Amendment regular and a model that can transform herself into any archetype.
Pro-Tip: Make sure your photographer and model have previous experience. For photographers, look for different lighting and styles. For models, look for breadth in poses and faces.
3. A new angle (and location)
When locations are hard or expensive, you can still achieve amazing editorials shooting in public locations like on the street. Composition and perspective are innovative tools to help your brand development and identity that won’t break the bank. If you’re feeling very DIY use these to switch it up and create new images. A great example of this is the editorial our Creative Director Lucy shot for Chanho Jang’s Modern Baroque RTW Part 1 collection using shots from below on the streets of NYC or our manifesto video campaign, where she put the camera below our models: Ryan, Rozi and Hampus to create a new look and feel.
Pro-Tip: Always fill the frame. Always.
Need an extra hand to produce your editorial images? Learn more about our editorial photography plans and additional services.
Want more tips? Check out our ‘4 Photography Tips when Selling.’ Have any tips or hacks you’ve found for your imagery? Share them below! Happy shooting designers!