In the world of fashion, photography rules. It is quite possibly the most instrumental tool you have to sell your work, which is why here, at Nineteenth Amendment, we take it so seriously and you should too. Below are some tips to help you use photography to aid in the designing process.
- Documenting During Product Development
When you’re testing out your designs, grab your camera (or phone!) to quickly document the details of your work. The pockets, closures, buttons, and other embellishments. This will help you keep record of all your samples as well as help you source the materials and find alternatives when manufacturing. Not to mention, these are great images to include with garment descriptions and for any wholesale or stylist inquiries!
2. Building a foundation with phenomenal Product Shots
Product shots are the hard working visuals for selling your clothing. Not as glamorous as the editorial but still just as important. Lighting and high resolution is key for taking product shots. The more light the better. Also, we recommend using a high quality lens when shooting your photos so that you can get the fine details and re-purpose the product shots as detail shots of the fabric as well! At Nineteenth Amendment, we take product shots of all our garments and can help you use them to build line sheets to maximize your sales potential. If you’re interested in using them on your site, please contact us for more information.
3. Marketing your photos
While you’ve got your samples on hand take some time to get flat lay images for mood boards on your social media. Bloggers and stylists are constantly looking for these assets, so if you have them readily available it means more opportunity to get your designs out there. Getting shots on a figure is expensive but you can always DIY it and shoot your garments on a table or on a hanger to get a slightly different feel while accomplishing the same goal.
4. Understanding Print vs. Digital
The key to getting good photos no matter where they live is formatting them for printed material versus online.
PRINT: 300 DPI (dots per inch) is the standard for print but also good for digital
DIGITAL: 72 DPI is the standard for digital, it takes up less space than a 300 DPI image on your computer’s memory (less dots to display!) and makes your page load faster!
Ideally, you should shoot all photography with a DSLR, as a JPG and a raw file (for editorials). If you are just getting started, we recommend the Canon T2i. Have any other thoughts, ideas, or photography questions, contact us at firstname.lastname@example.org.